Road To Discovery//Lifestyle Challenge*
Life is short for some people, unfortunately, and long and miserable for others. With that in mind, it’s not uncommon to hear the statement, “I’ve ALWAYS wanted to…” emerging from a lively conversation amongst people from all walks of life. It’s a universal statement that can be heard from the customer service agent who has always dreamed of being a graphic designer, the mother of four who has always wanted to learn how to swim, or the indie-soul singer who’s living out his dream as a musical artist but always dreamed of learning a martial art. Desiring something more than what we know to be reality is as natural as breath itself, yet we often think that there’s no way to ever acquire all of the random experiences we dream about. And perhaps there isn’t… But WHY is that a reason to sit back and let the POTENTIAL of gaining those experiences fade into an illusive daydream just out of reach? No matter what point we’ve reached in our lives, professionally or personally speaking, there are a few desires and aspirations that lay in the periphery of our minds waiting to come into fruition, should we just decide to take ACTION.
Road To Discovery//Lifestyle Challenge is just the vehicle to drive our participants to reach their desires one month at a time. Birthed from a past new year’s resolution to experience one new thing per month that you’ve “always wanted to do” the challenge is that our participants will commit to experiencing one new adventure per calendar month. The foundation of the idea is that through these twelve experiences within a one year period, each participant will inevitably be on their own personal road to discovering a new reality of who they are in the world in which we live. There is so much to be gained just by trying something new, so there is no limit to what each person may choose to experience each month; it can be as big as traveling to a destination they’ve never visited, or as simple as growing up in New York City yet never having visited the Guggenheim Museum or Statue of Liberty. Only YOU can decide what new experience you’d like to take on, and why it will be significant in your Road To Discovery!
Naturally, as this journey is being played out, the means by which the journey is reached is just as important as the journey itself. With each participant having decided to take on the challenge of creating and attaining the new experience, we invite [TBD Car Brand] to be the official means of transport on our Road To Discovery. Whether our participant is going to take a flying trapeze class, taking a cross country trip, or going to meet a long lost family member, it will be necessary for them to reach their destination by way of [the selected TBD vehicle]. With film crew on hand to document the entire experience from Point A and en route to Point B, the compelling and exciting story will partially play out within the [TBD Car Brand] vehicle, making it a unique and irreplaceable component in the complete “Discovery” experience. The Road To Discovery begins in the [TBD Car Brand] and where it leads is up to the one on the journey.
*Sample branded entertainment content
