In what appeared to be a satellite location of the extraordinarily infinite Kodak Gallery depicted in recent television ads for the brand, Soho’s Kodak One Gallery provided the ideal atmosphere for The FADER magazine’s Issue 33 release party. Showcasing both the photography from featured article “Untold Hip-Hop Stories”, and the first-rate music of Brooklyn’s DJ J.Period, industry movers-and-shakers and general party-goers sipped cocktails— courtesy of Hennessy, while being hip and social, capitalizing on photo-ops and collecting fashionable gift bags throughout the evening— courtesy of Akademiks (who displayed original “denim-art” throughout the gallery as well).
Suspended by large easel clips were the remarkably hip-hop images of photographers: Dorothy Low, Joe Conzo, Al Pereira, Sue Kwon, Josh Cheuse, and Coreen Simpson, whose camera lenses chronicled the livelihood and everyday activity of Hip-Hop’s emergence. Enlarged black and white representations of our icons (Biggie & Pac w/ Redman at Club Amazon, a gold-fronted Jay-Z w/ Queen Latifah & Jaz-O at Big Daddy Kane’s birthday party in ‘89, JDC of the Cold Crush Brothers at a Bronx skating rink in 1980) provided visual stimulation as hip-hop fresh-face Juelz Santana of the Diplomats performed singles from his new album on a makeshift stage. The crowd rocked to an infectious Three 6 Mafia cut towards the end of the event as beautiful waiters collected empty glasses, a clear indication that this FADER party, and all its inner-workings, was eminent success.